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JOURNAL

    • April color: sky blue
    • EDIT BY 강사월 | 2023. 6.13| VIEW : 11



    On April 15th, the Sox finished the rebranding ahead of the 12th anniversary of the socks store.After running a sock shop for more than 10 years, we were able to organize what we wanted to say and what we had thought about our customers who loved us in more refined text and change into new clothes.

    When it comes to rebranding, usually logos and symbols come to mind first, but this time we organized not just a change in logo design, but a time to set the direction we want to go in the future and decide what to throw away and take out of what we have done so far.

    We've been consulting and reading several times over a long period of time, and what we've been worried about the most is who our customers are?That's what it was like that way.Usually, professional marketing books deal with targeting a lot, but the reason why Sockstars was so difficult to organize was because there were many customers evenly, customers in their 20s and 60s.

    I just thought about it like a person who likes socks and operated it, but I was convinced the other day.The guests who visited the Sockstars many times were just people who had brought home beautiful pine cones that hit their feet, people who had been fascinated by the beauty of the sky for a long time, and people who were glad rather than anxious about the change of seasons.

    Instead of living day by day in pursuit of the great happiness that will come someday, it exists for those who know well what to do for today's pleasant life, and who can gather small pieces for simple happiness in their daily lives rather than show them off to others.And we are the same people.

    Let's get along well from now on.
    For people who have their own taste

    It is pretty simple to make a happy day.
    Try to refine and describe what you prefer in detail.
    It doesn't matter someone say it's unusual.
    We are here for people having particular and clear taste.
    Don't worry. I know you.


    Seong Taemin. Min.CEO of Sockstars Co., Ltd.
    In 2011, I quit my job at 27.
    I opened a sock shop called Socks Stars.

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